Business growth relies on technological advancement. As the introduction of AI sparks unforeseen growth potential for SMBs (small-to-medium businesses), being aware of technology trends is foundational to boosting business growth in 2024. To learn more about the way that your SMB can use AI to boost growth, read our article here.
Four Technology Trends
1. Advertising
Interactive Marketing Campaigns: Social media, consumer data acquisition, and now AI have rapidly changed the advertising landscape. As your SMB advertises its’ products or services, understanding how modern technology trends are influencing advertising strategies is essential. If you are interested in boosting your SMBs traction, consider using interactive campaigns. Interactive marketing has been shown to boost conversions by 30%. Interactive campaigns—often hosted on social media—have proven to be engaging for potential consumers. An interactive advertisement can take the form of a quiz, poll, or gamified ad. Consider hopping on this advertising trend through an interactive component on your website or through creating social media ads.
2. Customer Satisfaction
Video Tutorials and Support: When dealing with complex problems or difficult tasks, consumers want quick and easy solutions. If your company sells a product or service that requires any maintenance or support, consider creating video tutorials and linking them to the FAQ page on your website, customer support portals, or product description. A successful video should be less than 120 seconds. Directing consumers to video tutorials can lower support call times and show credibility and industry expertise. Additionally, using videos for product descriptions can boost sales by educating the user on the product in a friendly, quick, and accessible way.
3. E-Commerce
Voice Commerce: Using personal virtual assistants, such as Alexa and Siri, consumers can make their purchases using only voice commands. This enables quick and effortless purchasing for consumers that are on-the-go. Additionally, virtual assistants can make product recommendations for consumers when prompted. For example, when asking Alexa what paper towels to buy, she can suggest a brand and how to purchase it. Virtual assistants make the shopping process intuitive and driven by the user’s natural product inquiries. As this technology is new, being an early adopter could pay off. Your SMB can utilize voice commerce through integrating a virtual assistant into your website to aid consumers with their purchases or through ensuring product compatibility with leading voice assistants made by Amazon or Google.
4. Remote Collaboration
Cloud-Based Collaboration: By integrating cloud services into your SMB, your company’s files will be accessible to your team at anytime, anywhere. Your team can work on the same document in real-time and see its updates. This boosts the potential for collaboration and decreases downtime that occurs when sending data back and forth. Additionally, cloud services can be a more secure way for your company to share data across your team as it limits risks associated with emailing sensitive data. Consider using cloud services to boost company collaboration and decrease project wait times.
What’s Next?
To celebrate National Technology Day, consider implementing these small but impactful changes into your SMB. Keeping up on technological trends can feel like a full-time job, that’s why Nuvodia is here to help. If your business is looking for assistance managing its’ IT infrastructure and technological environment, as a premier Managed Security Service Provider, Nuvodia can help. If you would like to partner with Nuvodia to future-proof your IT, reach out for a quote today.
As the introduction of AI sparks unforeseen growth potential for SMBs (small-to-medium businesses), being aware of technology trends is foundational to boosting business growth in 2024.